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The Email Template Editor

The email editor is a drag-and-drop, block-based builder — think of your email as a stack of blocks you can add, reorder, and style, rather than a Word-style document.

Layout

  • Canvas (left) — the email itself, shown as it will actually render

  • Inspector (right) — settings for whatever block you've got selected

  • Toolbar (top) — switches views and holds Save

The toolbar

  • Edit — the visual builder (default view)

  • Preview — shows the email as it will look, filled in with sample client/agent data

  • HTML — the raw HTML behind the email. If you edit the HTML directly and switch back to Edit, AdvantaCRM tries to convert your changes back into visual blocks.

  • JSON — the underlying design file. You won't need this for normal editing.

Also on the toolbar: Save, a toggle to preview at desktop vs. mobile width, and a toggle to show/hide the inspector panel.

Subject line

The subject line sits above the editor, separate from the email body. It supports merge tags too — see Merge Tags.

Building the email

  • Click the + that appears between blocks to add a new one.

  • Click any block to select it — the inspector switches to show that block's settings.

  • Click the outer canvas background (not a block) to adjust overall layout — backdrop color, canvas color, canvas border, and default font.

Available blocks

  • Heading

  • Text — rich text, with bold/italic/underline, lists, and links

  • Button — a label and a URL

  • Image — upload a file or paste a URL

  • Avatar — a circular or square photo

  • Divider

  • Spacer

  • HTML — paste in a custom code snippet

  • Columns — 2 or 3 columns side by side

  • Container — groups other blocks together

  • Footer — an agency-style contact footer

Footer vs. signature: The Footer block is disabled if you already have a saved email signature — your signature is used instead. See Merge Tags for how the signature tag works.

Styling a block: Styles vs. Inspect

Once a block is selected, the inspector has two tabs:

  • Styles — visual settings for that block: colors, font family and size, alignment, padding, and (for buttons) width, size, and shape

  • Inspect — the block's actual content. For a Text block, this is the rich-text editor itself; for a Button, it's the label text and URL

Most blocks also have an Insert merge tag button right in the inspector, so you can personalize the content as you build — see Merge Tags.

What gets saved

Every template saves two things:

  1. Design — the block layout, so you can reopen and keep editing it visually

  2. HTML — the actual email that gets sent

You don't need to think about this while building — it's just what makes the visual editor and the HTML tab stay in sync.

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